Super-spot: Bud Light face iar show la Super Bowl

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Pentru ediția de anul acesta a Super Bowl, compania multinațională Anheuser-Busch, care deține și la noi InBev (produsele din familia Bergenbier) nu va rata din nou ocazia de a promova cea mai cunoscută bere americană, Budweiser și varianta acesteia, Bud Light. Compania a dat deja drumul pe Internet unei serii de șase teaesere de 17 secunde fiecare, în care apar Arnold Schwarzenegger, Don Cheadle, muzicianul Reggie Watts și o lamă rătăcită (animalul, nu scula de tăiat).

Sloganul campaniei de anul acesta pentru Bud Light pare a fi „Fie ce-o fi” sau „Orice-ar fi să se întâmple” și ilustrează o serie de spoturi în care au fost investite resurse imense și care este dedicată unei mari surprize pe care compania dorește să o facă unui consumator, dăruindu-i o noapte de vis.


Hai să vedem și celelalte spoturi din seria de incitare. Arnold, semănând cu Bjorn Borg, dar folosind o paletă ceva mai mică:


Tot Arnold, echipându-se:


Reggie Watts, cântând un fel de „Ia-ți mireasă ziua bună”, varianta freestyle:


Tot Reggie Watts, într-o jucărie de solo:


Și, într/un final, Don Cheadle, cu lama la raze:


Ei bine, din aceste ingrediente care par foarte disparate, în seara de 2 februarie Bud Light va compune un mesaj puternic și, cu siguranță, memorabil. Vă mai aduceți aminte de seria de spoturi de acum mulți ani, cu „Whazaaaaap?”. Ar putea fi ceva la fel de tare.







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